Digital Marketing Training | Infotraid

Course overview

A structured, project-led pathway into digital marketing.

Students learn to plan, execute and measure campaigns across social, search, content, email and paid channels. Every activity connects audience needs and creative work to measurable business goals and clear reporting.

Why this course is useful

The course connects durable foundations with current professional workflows and portfolio evidence.

How you will learn

Instructor demonstrations, guided labs, individual practice, peer review and portfolio projects.

Skills and technologies

Marketing strategy

Apply marketing strategy in practical work.

Audience research

Apply audience research in practical work.

Content planning

Apply content planning in practical work.

Social media management

Apply social media management in practical work.

Copywriting

Apply copywriting in practical work.

SEO and keyword research

Apply seo and keyword research in practical work.

Paid advertising

Apply paid advertising in practical work.

Email marketing

Apply email marketing in practical work.

Campaign analytics

Apply campaign analytics in practical work.

What you will achieve

Explain the field’s core concepts
Apply tools safely and effectively
Plan and complete practical work
Review quality using professional criteria
Present a portfolio-ready final project

Full course syllabus

Module 1Digital Marketing Fundamentals2 topics

Develop practical competence in digital marketing fundamentals through guided examples, review and applied exercises.

1. Digital Marketing Fundamentals: Core concepts and professional practice

Understand and apply digital marketing fundamentals in realistic project work.

Explain the important concepts and their trade-offs
Complete a practical exercise and evaluate the result

2. Digital Marketing Fundamentals: Applied workflow and review

Understand and apply digital marketing fundamentals in realistic project work.

Explain the important concepts and their trade-offs
Complete a practical exercise and evaluate the result

Module 2Customer Personas2 topics

Module 3Marketing Funnel2 topics

Module 4Content Strategy2 topics

Module 5Social Media Planning2 topics

Module 6Facebook and Instagram Marketing2 topics

Module 7LinkedIn Marketing2 topics

Module 8Short-form Video Strategy2 topics

Module 9Copywriting2 topics

Module 10SEO Fundamentals2 topics

Module 11Keyword Research2 topics

Module 12On-page SEO2 topics

Module 13Local SEO2 topics

Module 14Paid Advertising Fundamentals2 topics

Module 15Meta Ads2 topics

Module 16Google Ads Introduction2 topics

Module 17Email Marketing2 topics

Module 18Analytics and Reporting2 topics

Module 19Campaign Optimization2 topics

Module 20Final Campaign Project2 topics